CASTLEWOOD ANNOUNCES NEW DOCUMENTARY – YOU’RE SOAKING IN IT (MAD MEN turned MATH MEN)
Castlewood Productions has just completed YOU’RE SOAKING IN IT, a riveting look at advertising in the age of algorithms – how the seismic shift from quaint to quantifiable impacts the private lives of literally everyone on earth. Writer/Director Scott Harper tells us that when it comes to advertising in the digital age, you’re soaking in it, whether you know it or not. Sorry Madge. Executive producer Andrew Burnstein says audiences will be shocked, “If you think you know about big data, think again. This film will open you’re eyes to what even industry insiders call ‘the wild west’ of advertising, a whole new, deeper level of personal profiling and targeting, all aimed at knowing you better than you know yourself.” Is it good, bad, invasive, convenient – or, simply the price we pay for free internet? The film was commissioned and co-conceived by Bruce Cowley at Documentary Channel.