BRANDMADE.TV – Castlewood’s own branded content YouTube Channel has now reached the 100,000 subscriber mark and earned YouTube’s coveted ‘Silver Play Button’. Showcasing how great brands make their great products, BRANDMADE.TV is all about the ‘how-to’ and history of how those great products are manufactured. BRANDMADE.TV’s founder and Executive Producer Andrew Burnstein says he’s humbled and very proud of the channel’s achievement, “In the past few years there has been a tidal wave of social media content, but BRANDMADE.TV has found a large and loyal community – a viewership that watches our content regularly for long and continuous periods of time. This is unusual in the normally fickle world of online content and it says a lot about the quality of BRANDMADE.TV.” Burnstein says that plans are in the works for continued growth and expansion into online retail and more online entertainment and social platforms. In addition to YouTube, Brandmade.TV is currently accessible online via their website, and on most social media sites like Facebook, Instagram, and Twitter.
Castlewood Productions is once again pleased to announce that its documentary YOU’RE SOAKING IN IT will be broadcast on CBC-TV Documentary Channel Friday March 1, 2019 at 9pm ET as part of the channel’s promotional ‘Freeview’ period.
In 2019, more than ever, the issues of digital privacy, data mining, and targeted advertising are becoming priorities that impact almost every aspect of our lives. Castlewood’s founder and President Andrew Burnstein is the film’s executive producer, and the feature documentary was directed by award-winning filmmaker Scott Harper (Clara’s Big Ride, The Secret Life of Pigeons, The Age of Anxiety).
Executive Producer Andrew Burnstein says audiences will be shocked, “If you think you know about big data, think again. This film will open your eyes to what even industry insiders call ‘the wild west’ of advertising, a whole new, deeper level of personal profiling and targeting, all aimed at knowing you better than you know yourself.” Is it good, bad, invasive, convenient – or, simply the price we pay for a free internet?
What was quaint is now quantifiable. What was once best guesses and creative leaps is now precise, targeted surveillance and ‘Big Data,’ rooted in hard science, complicated math and artificial intelligence. The data used to make ads now is often very personal information tailored to influence you at the precise moment you are most ready to spend. Depending on your personal view, this could either be the height of convenience … or a frightening end to private, respectful society.
Castlewood Productions’ own YouTube channel Brandmade.TV reached a 50-million minute milestone at New Years. Only 2 years on YouTube and the manufacturing media channel already has over 50-million minutes viewed and over 13-million unique views. Company President Andrew Burnstein is thrilled at the success, “I really couldn’t have expected any better, and I’m pumped going into 2019 that Brandmade’s audience will only increase”. The YouTube channel has recently been linked to an expanded Brandmade.tv website that offers fans an opportunity to purchase the products seen in the amazing videos.