You’re Soaking In It, Castlewood’s celebration & lament for advertising in the age of digital disruption, has been a huge hit at HotDocs, North America’s largest and most prestigious documentary film festival. ‘Soaking’ sold out all three scheduled screenings at the festival’s largest venues, and was rewarded, mid-festival, by popular demand, with another screening. The film’s executive producer Andrew Burnstein said, “It’s a great honor and a humbling experience to get such a great response from both the audience and press.” The film is veteran Director/Writer Scott Harper’s first at HotDocs, though his award-winning work has been seen on network television around the world for many years. Roger Ebert Review – April 30, 2017
Castlewood Productions is pleased to announce the world premiere of its new documentary YOU’RE SOAKING IN IT, a chilling look at the dangers of advertising in the age of algorithms. The film opens on Friday, April 28, 2017 @ 6:15 PM ET at the TIFF Bell Lightbox Cinema, and will be screened 2 more times through the HOT DOCS Festival. Executive Producer of YOU’RE SOAKING IN IT is Castlewood’s Andrew Burnstein, while the feature documentary was Produced and directed by award-winning filmmaker Scott Harper (Clara’s Big Ride, The Secret Life of Pigeons, The Age of Anxiety).
Executive Producer Andrew Burnstein says audiences will be shocked, “If you think you know about big data, think again. This film will open your eyes to what even industry insiders call ‘the wild west’ of advertising, a whole new, deeper level of personal profiling and targeting, all aimed at knowing you better than you know yourself.” Is it good, bad, invasive, convenient – or, simply the price we pay for a free internet?
What was quaint is now quantifiable. What was once best guesses and creative leaps is now precise, targeted surveillance and ‘Big Data,’ rooted in hard science, complicated math and artificial intelligence. The data used to make ads now is often very personal information tailored to influence you at the precise moment you are most ready to spend. Depending on your personal view, this could either be the height of convenience … or a frightening end to private, respectful society.
Castlewood Productions has just completed YOU’RE SOAKING IN IT, a riveting look at advertising in the age of algorithms – how the seismic shift from quaint to quantifiable impacts the private lives of literally everyone on earth. Writer/Director Scott Harper tells us that when it comes to advertising in the digital age, you’re soaking in it, whether you know it or not. Sorry Madge. Executive producer Andrew Burnstein says audiences will be shocked, “If you think you know about big data, think again. This film will open you’re eyes to what even industry insiders call ‘the wild west’ of advertising, a whole new, deeper level of personal profiling and targeting, all aimed at knowing you better than you know yourself.” Is it good, bad, invasive, convenient – or, simply the price we pay for free internet? The film was commissioned and co-conceived by Bruce Cowley at Documentary Channel.
Congratulations to Castlewood Productions alumnist James Vandewater for being nominated for two 2016 Canadian Screen Awards, both for the feature film SLEEPING GIANT. The film was a hit at Cannes 2015, then at TIFF.40, and now is up for a handful of Canadian Screen Awards. It is nominated for Best Motion Picture (for which James is named as a Producer), for Best Editor (James Vandewater), and for Best Director (Andrew Cividino). The film was also recently featured by the Toronto International Film Festival (TIFF) as part of their ‘CANADA’S TOP TEN FILM FESTIVAL’ this January and will be playing in major cities across Canada until May 2016. The annual awards show celebrating the best in film, television, and digital media will be broadcast Sunday March 13, 2016 on CBC Television.
More kudos for Castlewood’s James Vandewater. The multi-talented Producer/Director/Editor was all smiles at the North American premier of his film SLEEPING GIANT at the Winter Garden Theatre in downtown Toronto Wednesday night, September 15th. The screening at the 40th annual Toronto International Film Festival was greeted with multiple standing ovations as the sold out venue was unanimous in its endorsement of the touching coming of age film. Written and directed by James’ pal Andrew Cividino, the film was shot in only 20 days almost entirely in northern Ontario along on the banks of rugged Lake Superior. Seville International is distributing the film so look for the film in cinemas around the world in the coming months.