CASTLEWOOD MILESTONE: BRANDMADE.TV HITS 100K YouTube Subscribers.
BRANDMADE.TV – Castlewood’s own branded content YouTube Channel has now reached the 100,000 subscriber mark and earned YouTube’s coveted ‘Silver Play Button’. Showcasing how great brands make their great products, BRANDMADE.TV is all about the ‘how-to’ and history of how those great products are manufactured. BRANDMADE.TV’s founder and Executive Producer Andrew Burnstein says he’s humbled and very proud of the channel’s achievement, “In the past few years there has been a tidal wave of social media content, but BRANDMADE.TV has found a large and loyal community – a viewership that watches our content regularly for long and continuous periods of time. This is unusual in the normally fickle world of online content and it says a lot about the quality of BRANDMADE.TV.” Burnstein says that plans are in the works for continued growth and expansion into online retail and more online entertainment and social platforms. In addition to YouTube, Brandmade.TV is currently accessible online via their website, and on most social media sites like Facebook, Instagram, and Twitter.
BRANDMADE.TV Milestone: 50-Million Minutes
Castlewood Productions’ own YouTube channel Brandmade.TV reached a 50-million minute milestone at New Years. Only 2 years on YouTube and the manufacturing media channel already has over 50-million minutes viewed and over 13-million unique views. Company President Andrew Burnstein is thrilled at the success, “I really couldn’t have expected any better, and I’m pumped going into 2019 that Brandmade’s audience will only increase”. The YouTube channel has recently been linked to an expanded Brandmade.tv website that offers fans an opportunity to purchase the products seen in the amazing videos.
YOU’RE SOAKING IN IT – Coming soon to many PBS stations in America
Castlewood Productions is thrilled to announce that American television viewers will soon get to see its documentary YOU’RE SOAKING IN IT. In 2018, more than ever, the issues of digital privacy, data mining, and targeted advertising are becoming priorities that impact almost every aspect of our lives. Public television stations in Texas, Arizona, Virginia, Utah, and Montana will be broadcasting YOU’RE SOAKING IN IT. (Dates/Times are TBA). Castlewood’s founder and President Andrew Burnstein is the film’s executive producer, and the feature documentary was directed by award-winning filmmaker Scott Harper (Clara’s Big Ride, The Secret Life of Pigeons, The Age of Anxiety).
Executive Producer Andrew Burnstein says audiences will be shocked, “If you think you know about big data, think again. This film will open your eyes to what even industry insiders call ‘the wild west’ of advertising, a whole new, deeper level of personal profiling and targeting, all aimed at knowing you better than you know yourself.” Is it good, bad, invasive, convenient – or, simply the price we pay for a free internet?
What was quaint is now quantifiable. What was once best guesses and creative leaps is now precise, targeted surveillance and ‘Big Data,’ rooted in hard science, complicated math and artificial intelligence. The data used to make ads now is often very personal information tailored to influence you at the precise moment you are most ready to spend. Depending on your personal view, this could either be the height of convenience … or a frightening end to private, respectful society.
YOU’RE SOAKING IN IT – SELECTED FOR VIFF 2017 (Vancouver International Film Festival)
Castlewood Productions is thrilled to announce the Western Canadian premiere of its documentary YOU’RE SOAKING IN IT, a chilling look at the dangers of advertising in the age of algorithms. The film will be screened at VIFF between Sept. 28th and Oct. 13, 2017. Executive Producer of YOU’RE SOAKING IN IT is Castlewood’s Andrew Burnstein, while the feature documentary was directed by award-winning filmmaker Scott Harper (Clara’s Big Ride, The Secret Life of Pigeons, The Age of Anxiety).
Executive Producer Andrew Burnstein says audiences will be shocked, “If you think you know about big data, think again. This film will open your eyes to what even industry insiders call ‘the wild west’ of advertising, a whole new, deeper level of personal profiling and targeting, all aimed at knowing you better than you know yourself.” Is it good, bad, invasive, convenient – or, simply the price we pay for a free internet?
What was quaint is now quantifiable. What was once best guesses and creative leaps is now precise, targeted surveillance and ‘Big Data,’ rooted in hard science, complicated math and artificial intelligence. The data used to make ads now is often very personal information tailored to influence you at the precise moment you are most ready to spend. Depending on your personal view, this could either be the height of convenience … or a frightening end to private, respectful society.
Castlewood doc sells-out at HOT DOCS 2017
You’re Soaking In It, Castlewood’s celebration & lament for advertising in the age of digital disruption, has been a huge hit at HotDocs, North America’s largest and most prestigious documentary film festival. ‘Soaking’ sold out all three scheduled screenings at the festival’s largest venues, and was rewarded, mid-festival, by popular demand, with another screening. The film’s executive producer Andrew Burnstein said, “It’s a great honor and a humbling experience to get such a great response from both the audience and press.” The film is veteran Director/Writer Scott Harper’s first at HotDocs, though his award-winning work has been seen on network television around the world for many years. Roger Ebert Review – April 30, 2017